Higher Priority isn’t just a brand—it’s a movement fueled by the raw, unapologetic spirit of street culture and the mind-expanding power of cannabis. We exist to challenge the status quo, to make art and experiences that aren’t just seen, but felt on a deeper level. We’re about leaving a mark, not just on walls or in alleys, but in the hearts and minds of those who understand the power of true expression and the transformative effects of the herb.
At Higher Priority, we believe in the intersection of art, rebellion, and authenticity, all elevated by the creative inspiration that cannabis brings. We collaborate with artists who aren’t afraid to push boundaries, to blend the lines between fashion, graffiti, urban life, and cannabis culture. Every piece we create is more than just clothing; it’s a canvas, a statement, a piece of a larger narrative that speaks to the bold, the restless, and the unorthodox—especially those who appreciate the subtleties and boldness that cannabis adds to the creative process.
Our collaborations, like the recent one with RUKOE, are about more than just slapping a design on a hoodie—they’re about bringing art to life in a way that’s wearable, shareable, and unforgettable. We work with those who live by the mantra that art should provoke, inspire, and disrupt, because we know that’s where true creativity lies.
We’re not here to follow trends; we’re here to set them. Our products are limited, not just for the sake of exclusivity, but because we believe in quality over quantity. We cater to those who don’t settle for the ordinary, who seek out the extraordinary in every aspect of life.
Higher Priority is for the creators, the dreamers, the rebels - those who see the world not just as it is, but as it could be. We’re about turning visions into reality, and doing it with a style that’s as bold as the statements we make. Whether it’s through our limited drops, our collaborations, or the stories we tell, we’re committed to making sure that every piece of our brand leaves a lasting impact.
In the end, Higher Priority is about more than just fashion and art - it’s about a higher standard, a higher calling, and a higher purpose, all intertwined with the culture of cannabis. We’re here to disrupt, to innovate, and to leave our mark, one piece at a time.
We’re inviting those who understand this ethos to join us on this journey, because together, we’re making something that truly matters - something that elevates the mind, the spirit, and the culture.
Thank you.
